Rolled out about two years ago, APASS has helped Alibaba persuade the well-heeled shoppers trolling its Tmall and Taobao shopping emporiums to keep spending. IQiyi said it expects to use about half of the proceeds to broaden and enhance its content offering. WebTVAsia is one of the three global partners for Youku Tudou and sources short-form content across the world for the host platform. The e-commerce and data giant, which is seeking to expand new business lines in artificial intelligence, has seen its stock rise over 40 percent since the beginning of Alibaba Group's mobile business unit UCWeb will invest Rs crore in India over the next two years for distributing content.
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The YouTube business model is famously problematic--the more popular you get, the more money you're forced to spend on bandwidth. The Chinese online video industry is more treacherous still--the bandwidth is several times as expensive than it is elsewhere because the government limits competition, the content is tightly regulated, and Beijing can at any time meddle in your business, if not shut you down altogether. But in at least one way they've advanced beyond being simply YouTube clones: Since last year Youku and Tudou have been driving customers to professionally produced long-form content on which they can sell advertising in the fashion of Hulu. Hulu is a commercial joint venture of General Electric 's nbc and News Corp. It's on-demand, it's interactive, and it's viral.
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